Convention

Quality text descriptions for Alternative text designations generally follow certain conventions that have been summarized into three core concepts:

1. Objectivity – maintaining neutrality in language used and viewpoints presented
2. Clarity – structuring information and selecting words to ensure the alternative text description is easy to understand and avoids confusion
3. Brevity – selective inclusion of details to keep the alternative text description a reasonable length for listeners

A more extensive breakdown of these concepts is presented below. To access the information, click on the each of the four drop down boxes.